01
Understand
Review your starting point, audience, objectives, and existing work.
Discover / CONNECTED EXPERTISE
Paid search & PPC.
Turn high-intent searches into meaningful conversations.
Discuss this serviceTHE OPPORTUNITYA clear purpose.
A clear purpose.
A practical approach.
Broad targeting and disconnected landing pages can spend a budget without producing useful inquiries. We align intent, message, and destination before testing and refining campaigns.
Who it’s for
Businesses with a clear offer, a conversion-ready destination, and a defined advertising budget.
What’s included
The deliverables above form the starting scope. Before work begins, we agree the assets, access, review rounds, dependencies, and delivery schedule in a written proposal.
FROM BRIEF TO BETTER
How we move it forward.
02
Prioritize
Agree the scope, responsibilities, measures, and most useful first steps.
03
Deliver
Create and implement the agreed work with clear review points.
04
Review
Share findings, discuss the evidence, and agree the next priorities.
MEANINGFUL MEASUREMENTKnow what
Know what
you’re looking for.
Qualified conversion volume, cost per qualified lead, search terms, and budget pacing. Revenue reporting depends on the quality of your sales data.
We agree a baseline and reporting cadence before implementation. Reports explain relevant context and limitations, with practical recommendations for the next decision.
GOOD TO KNOWYour questions,
Your questions,
answered.
Is advertising spend included in your fee?+
Media spend and agency fees are separate. We agree the scope and budget before launch, and your business retains access to its advertising accounts.
What happens after I get in touch?+
We review your brief, discuss whether the service is a fit, and define any further discovery needed. Work only starts after the scope and terms are agreed.
Can this work with other services?+
Yes. We can connect this service with other parts of your marketing, while keeping responsibilities and budgets clear. We’ll recommend additional work only where there is a reason for it.
LET’S START WITH YOUR OBJECTIVESReady for a
Discuss this service