Juliet Burke

Social Media Consultant

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About Me

Developing a social media strategy.

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Hashtag Research

Hashtag research is an essential part of social media marketing, as it helps you connect with your audience, increase brand visibility, and track the success of your campaigns. By using relevant and popular hashtags, you can effectively reach a wider audience and drive engagement on your posts.

But with millions of hashtags out there, it can be overwhelming to determine which ones to use for your brand. That’s where hashtag research comes in. In this article, we’ll explore how to conduct effective hashtag research and provide some tips on how to use hashtags to your advantage.

First, let’s define what a hashtag is. A hashtag is a word or phrase preceded by the # symbol, used to identify messages on a specific topic. When you click on a hashtag, you’ll see a list of all the public social media posts that include that hashtag.

Now that you know what a hashtag is, let’s dive into the process of conducting hashtag research. Here are some steps you can follow:

  1. Define your goals and target audience: The first step in conducting hashtag research is to determine what you want to achieve and who you want to reach. Are you looking to increase brand awareness, drive website traffic, or generate leads? Who is your target audience? Understanding your goals and target audience will help you determine the right hashtags to use.

  2. Use hashtags related to your industry: Look for hashtags that are commonly used in your industry. You can do this by searching for industry-specific keywords on social media platforms or by checking out the hashtags your competitors are using.

  3. Consider the popularity of hashtags: It’s important to use hashtags that are popular, but not too popular. If a hashtag is too popular, it may be difficult to get your content seen by the right people. On the other hand, if a hashtag is not popular enough, it may not reach a wide enough audience.

  4. Use a hashtag research tool: There are several tools available that can help you find the right hashtags for your brand. These tools allow you to search for hashtags based on keywords, analyze the popularity and relevance of hashtags, and even suggest hashtags based on your content. Some popular hashtag research tools include Hashtagify, Keyhole, and RiteTag.

  5. Monitor and track your hashtags: Once you’ve identified the hashtags you want to use, it’s important to track their performance. This will help you understand which hashtags are driving the most engagement and allow you to adjust your strategy accordingly.

Now that you know how to conduct hashtag research, let’s discuss some tips on how to effectively use hashtags.

  1. Use a mix of broad and specific hashtags: While it’s important to use industry-specific hashtags, it’s also a good idea to use some broad hashtags that are related to your content. This will help you reach a wider audience and increase your chances of being discovered.

  2. Keep it relevant: Only use hashtags that are relevant to your content. Using unrelated hashtags may lead to a decrease in engagement and can even damage your brand’s reputation.

  3. Use a limited number of hashtags: Using too many hashtags in a single post can appear spammy and may decrease engagement. It’s generally recommended to use a maximum of three to five hashtags per post.

  4. Use hashtags in the caption and in the comments: In addition to including hashtags in the caption of your post, you can also include them in the comments. This can help increase the visibility of your post and drive